Advertising Imc


Advertising Imc
Author: Terence Shimp
Publisher: Cengage Learning
ISBN: 0324593600
Size: 32.36 MB
Format: PDF, Mobi
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Advertising Promotion And Other Aspects Of Integrated Marketing Communications

Advertising Imc by Terence Shimp, Advertising Promotion And Other Aspects Of Integrated Marketing Communications Books available in PDF, EPUB, Mobi Format. Download Advertising Promotion And Other Aspects Of Integrated Marketing Communications books, The eighth edition of Shimp’s market-leading ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS fully integrates all aspects of marketing communication. While continuing to focus on the time honored IMC methods, the text reflects new academic literature and practitioner developments in the field. Some reorganization along with comprehensive treatment on the fundamentals of advertising and promotion are the focus of the revision. Changes include earlier coverage of new brands (ch. 3), the latest in various forms of Internet advertising (ch. 13), a new chapter (18) on PR and word-of-mouth management, and expanded coverage environmental issues regarding global warming and sustainability in a newly-organized ethics chapter (21). Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.


Advertising & IMC
Language: en
Pages: 672
Authors: Sandra Ernst Moriarty, Nancy Mitchell, William Wells
Categories: Business & Economics
Type: BOOK - Published: 2014-01-07 - Publisher: Prentice Hall
For introductory courses in advertising. An accessible, well-written, and student-friendly approach to advertising. Advertising tracks the changes in today's dynamic world of media and marketing communication–as well as the implications of these changes to traditional practice–and presents them to students through an accessible, well-written approach. The Tenth edition highlights the
Advertising & IMC
Language: en
Pages: 657
Authors: Sandra Ernst Moriarty, Nancy Mitchell, William Wells
Categories: Business & Economics
Type: BOOK - Published: 2012 - Publisher: Prentice Hall
ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable. In addition, you may need a
Handbook of Research on International Advertising
Language: en
Pages: 576
Authors: Shintaro Okazaki
Categories: Business & Economics
Type: BOOK - Published: 2012-01-01 - Publisher: Edward Elgar Publishing
'Almost 50 of the leading researchers, teachers and thought leaders have come together to brilliantly cover the complex and evolving field of international advertising research. From culture to methodologies to the newest in digital approaches, international advertising research has never gotten as compete coverage as found in this one volume.'
Exam Prep for: Advertising & IMC
Language: en
Pages:
Authors: Shintaro Okazaki
Categories: Business & Economics
Type: - Published: - Publisher:
Books about Exam Prep for: Advertising & IMC
Integrated Marketing Communication
Language: en
Pages: 368
Authors: Robyn Blakeman
Categories: Business & Economics
Type: BOOK - Published: 2018-02-01 - Publisher: Rowman & Littlefield
Now in its third edition, this comprehensive text offers a classroom-tested, step-by-step approach to the creative processes and strategies for effective integrated marketing communication (IMC). Blakeman covers key areas, from marketing plans, branding/positioning, and creative briefs to copywriting, design, and considerations for each major media format. Throughout, she explores visual
The Bare Bones Introduction to Integrated Marketing Communication
Language: en
Pages: 312
Authors: Robyn Blakeman
Categories: Business & Economics
Type: BOOK - Published: 2008-12-16 - Publisher: Rowman & Littlefield Publishers
This small, inexpensive text is an in-depth yet simply stated discussion on the business and structure of integrated marketing communication (IMC). The book focuses exclusively on introductory issues concerning integrated marketing communication as both a communication device and as a profession.
The Entrepreneur's Guide to Advertising
Language: en
Pages: 122
Authors: James R. Ogden, Scott Rarick
Categories: Business & Economics
Type: BOOK - Published: 2010 - Publisher: ABC-CLIO
Two experts show entrepreneurs how to execute advertising campaigns and maintain a unified message when advertising and communicating with customers. * Includes an Integrated marketing communication flow chart and section-by-section steps for the development of an Integrated Marketing Communication plan
Advertising
Language: en
Pages: 465
Authors: Tony Yeshin
Categories: Business & Economics
Type: BOOK - Published: 2006 - Publisher: Cengage Learning EMEA
Advertising is a comprehensive and highly accessible textbook, providing both an understanding of the application of the principles of advertising from a practitioner perspective, as well as a sound academic underpinning, and illustrated with examples of contemporary practice. This text is suitable for undergraduate students of Marketing, in particular Advertising
Advertising
Language: en
Pages:
Authors: Belch et al
Categories: Business & Economics
Type: BOOK - Published: 2014-06-30 - Publisher:
Books about Advertising
Advertising & IMC: Principles and Practice, Global Edition
Language: en
Pages: 672
Authors: Sandra Moriarty, Nancy D Mitchell, William D Wells
Categories: Business & Economics
Type: BOOK - Published: 2015-04-17 - Publisher: Pearson Higher Ed
For introductory courses in advertising An accessible, well-written, and student-friendly approach to advertising. Advertising tracks the changes in today’s dynamic world of media and marketing communication–as well as the implications of these changes to traditional practice–and presents them to students through an accessible, well-written approach. The Tenth edition highlights the