Competing Against Luck


Competing Against Luck
Author: Clayton M. Christensen
Publisher: HarperCollins
ISBN: 0062435639
Size: 10.33 MB
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Competing Against Luck

Competing Against Luck by Clayton M. Christensen, Competing Against Luck Books available in PDF, EPUB, Mobi Format. Download Competing Against Luck books, The foremost authority on innovation and growth presents a path-breaking book every company needs to transform innovation from a game of chance to one in which they develop products and services customers not only want to buy, but are willing to pay premium prices for. How do companies know how to grow? How can they create products that they are sure customers want to buy? Can innovation be more than a game of hit and miss? Harvard Business School professor Clayton Christensen has the answer. A generation ago, Christensen revolutionized business with his groundbreaking theory of disruptive innovation. Now, he goes further, offering powerful new insights. After years of research, Christensen has come to one critical conclusion: our long held maxim—that understanding the customer is the crux of innovation—is wrong. Customers don’t buy products or services; they "hire" them to do a job. Understanding customers does not drive innovation success, he argues. Understanding customer jobs does. The "Jobs to Be Done" approach can be seen in some of the world’s most respected companies and fast-growing startups, including Amazon, Intuit, Uber, Airbnb, and Chobani yogurt, to name just a few. But this book is not about celebrating these successes—it’s about predicting new ones. Christensen contends that by understanding what causes customers to "hire" a product or service, any business can improve its innovation track record, creating products that customers not only want to hire, but that they’ll pay premium prices to bring into their lives. Jobs theory offers new hope for growth to companies frustrated by their hit and miss efforts. This book carefully lays down Christensen’s provocative framework, providing a comprehensive explanation of the theory and why it is predictive, how to use it in the real world—and, most importantly, how not to squander the insights it provides.


Competing Against Luck
Language: en
Pages: 288
Authors: Clayton M. Christensen, Taddy Hall, Karen Dillon, David S. Duncan
Categories: Business & Economics
Type: BOOK - Published: 2016-10-04 - Publisher: HarperCollins
The foremost authority on innovation and growth presents a path-breaking book every company needs to transform innovation from a game of chance to one in which they develop products and services customers not only want to buy, but are willing to pay premium prices for. How do companies know how
Competing Against Luck: The Story of Innovation and Customer Choice
Language: en
Pages:
Authors: Clayton M. Christensen, Taddy Hall, Karen Dillon, David S. Duncan
Categories: Business & Economics
Type: BOOK - Published: - Publisher:
Books about Competing Against Luck: The Story of Innovation and Customer Choice
Competir Contra la Suerte (Competing Against Luck - Spanish Editi
Language: es
Pages: 320
Authors: Clayton Christensen
Categories: Business & Economics
Type: BOOK - Published: 2020-10-06 - Publisher: HarperCollins
¿Las empresas saben cómo crecer? ¿Cómo pueden crear productos que están seguros de que los clientes quieren comprar? ¿Puede la innovación ser más que un juego de éxito? El profesor Clayton Christensen de la Escuela de Negocios de Harvard tiene la respuesta. Hace una generación, Christensen revolucionó los negocios con
Вакансія: людина. Як не залишитися без роботи в добу штучного інтелекту
Language: uk
Pages: 336
Authors: Томас Дейвенпорт, Джулія Кірбі
Categories: Technology & Engineering
Type: BOOK - Published: - Publisher: Наш формат
Cтpax, щo тexнoлoгiї зaлишaть людeй бeз poбoти дужe дaвнiй. Тa жoдeн iз eтaпiв пpoгpecу пoки нe cпpичинив цьoгo. Мaшини пepeбpaли нa ceбe чacтину зaвдaнь, oднaк пocтiйнo зявлялиcя нoвi нiшi, a людям зaлишaлиcя нaйбiльш cклaднi й iнтeлeктуaльнi зaдaчi. Oднaк щo cтaнeтьcя кoли, штучний iнтeлeкт глибшe пpoникнe в нaшe життя? Aджe тeпep
Summary, Analysis and Review of Clayton M. Christensen's and et al Competing Against Luck by Instaread
Language: en
Pages: 39
Authors: Instaread
Categories: Study Aids
Type: BOOK - Published: 2016-10-24 - Publisher: Instaread
Summary, Analysis & Review of Clayton M. Christensen’s, Karen Dillon’s, Taddy Hall’s, & David S. Duncan’s Competing Against Luck by Instaread Preview: Competing Against Luck: The Story of Innovation and Customer Choice is an instruction manual for how to create products and services that consumers are guaranteed to choose even
Résumé - Competing Against Luck de James Allworth
Language: fr
Pages: 42
Authors: Clothilde Rouze
Categories: Study Aids
Type: BOOK - Published: 2018-07-30 - Publisher: Createspace Independent Publishing Platform
Résumé - Competing Against Luck de James Allworth, Karen Dillon, Clayton M. Christensen Toute entreprise doit ètre structurée autour de la satisfaction du consommateur. Innover et satisfaire la clientèle est la préoccupation première des entreprises. Malgré des outils très performants et des données de plus en plus abondantes, les résultats
COMPETING AGAINST LUCK.
Language: en
Pages:
Authors: Clothilde Rouze
Categories: Study Aids
Type: BOOK - Published: - Publisher:
Books about COMPETING AGAINST LUCK.
Стратегія Блакитного Океану
Language: uk
Pages: 13
Authors: Рене Моборн, Чан Кім
Categories: Study Aids
Type: BOOK - Published: 2016-05-30 - Publisher: MagneticOne Academy
Основна ідея Світ бізнесу можна умовно розділити на простір двох різних типів – червоні й блакитні океани. Червоні океани представляють відомий ринковий простір – всі індустрії, які вже існують на сьогодні. Блакитні океани – це невідомий, вільний від конкуренції простір, тобто ще не існуючі індустрії. У блакитних океанах попит не
Scrum. Навчись робити вдвічі більше за менший час
Language: uk
Pages:
Authors: Джефф Сазерленд
Categories: Psychology
Type: BOOK - Published: 2016-12-07 - Publisher: Family Leisure Club
«SCRUM — найкращий спосіб з-поміж усіх, які я знаю, щоб керувати великими й малими проектами, і, безперечно, він придатний для застосування й поза межами сфери ІТ». Адам Мессинджер, технічний директор Twitter Підвищити ефективність праці вдвічі? Звучить, як фантастика, проте це щоденна реальність для тих, хто вже живе у світі Scrum!
Worktowners at Blackpool
Language: en
Pages: 256
Authors: Gary Cross, Professor of History Gary Cross
Categories: History
Type: BOOK - Published: 2005-07-12 - Publisher: Routledge
Gary Cross publishes the findings of this largely forgotten study by the Mass-Observers who followed the annual pilgrimage of labourers to Blackpool, hoping to discover what attracted workers to this centre of Victorian culture.