Consumer Behavior PDF Books

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Consumer Behavior

Consumer Behavior
Author: Prentice-Hall Staff
Publisher:
ISBN: 9780130847027
Size: 52.97 MB
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Consumer Behavior
Language: en
Pages:
Authors: Prentice-Hall Staff
Categories:
Type: BOOK - Published: 2000-01 - Publisher:
Books about Consumer Behavior
Market Analysis and Consumer Impacts Source Document: Consumer behavior and attitudes toward fuel efficient vehicles
Language: en
Pages:
Authors: Prentice-Hall Staff
Categories:
Type: BOOK - Published: 1980 - Publisher:
Books about Market Analysis and Consumer Impacts Source Document: Consumer behavior and attitudes toward fuel efficient vehicles
Consumer Behavior
Language: en
Pages: 448
Authors: Frank Kardes, Maria Cronley, Thomas Cline
Categories: Business & Economics
Type: BOOK - Published: 2010-01-01 - Publisher: Cengage Learning
This wide-ranging yet focused text provides an informative introduction to consumer behavior supported by in-depth, scientifically grounded coverage of key principles and applications. CONSUMER BEHAVIOR, First Edition, devotes ample attention to classic consumer behavior topics, including consumer information processing, consumer decision making, persuasion, and the role of culture and society on consumer behavior. In addition, this innovative new text explores important current topics and trends relevant to modern consumer behavior, such as international and ethical perspectives, an examination of contemporary media, and a discussion of online tactics and branding strategies. This versatile text strikes an ideal balance among theoretical concepts, cutting-edge research findings, and applied real-world examples that illustrate how successful businesses apply consumer behavior to develop better products and services, market them more effectively, and achieve a sustainable competitive advantage. With its strong consumer-focused, strategy-oriented approach, CONSUMER BEHAVIOR, First Edition, will serve students well in the classroom and help them develop the knowledge and skills to succeed in the dynamic world of modern business. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
Strategic Pricing with Consumer Behavior Factor
Language: en
Pages: 106
Authors: 汪寧寧
Categories: Consumer behavior
Type: BOOK - Published: 2017 - Publisher:
Books about Strategic Pricing with Consumer Behavior Factor
Consumer Behavior
Language: en
Pages: 560
Authors: Wayne D. Hoyer, Deborah J. MacInnis, Rik Pieters
Categories: Business & Economics
Type: BOOK - Published: 2012-08-10 - Publisher: Cengage Learning
CONSUMER BEHAVIOR combines a foundation in key concepts from marketing, psychology, sociology, and anthropology with a highly practical focus on real-world applications for today's business environment. The new edition of this popular, pioneering text incorporates the latest cutting-edge research and current business practices, including extensive coverage of social media influences, increased consumer power, emerging neuroscience findings, and emotion in consumer decision making. In addition, the Sixth Edition includes an increased emphasis on social responsibility and ethics in marketing. With even more real-world examples and application exercises, including new opening examples and closing cases in every chapter, CONSUMER BEHAVIOR provides a thorough, yet engaging and enjoyable guide to this essential subject, enabling students and professionals alike to master the skills they need to succeed. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
Research in Consumer Behavior
Language: en
Pages: 264
Authors: Russell W. Belk, Kent Grayson, Albert M. MunizJr.
Categories: Business & Economics
Type: BOOK - Published: 2011-10-28 - Publisher: Emerald Group Publishing
Presents advanced consumer research, whether empirical or conceptual, qualitative or quantitative. This title features the papers which have been selected from the best papers at the 2011 Consumer Culture Theory Conference held in Chicago Illinois in July, 2011.
Consumer Behaviour
Language: en
Pages: 700
Authors: Michael R. Solomon
Categories: Business & Economics
Type: BOOK - Published: 2010 - Publisher: Pearson Education
Now in its fourth edition, Consumer Behaviour: A European Perspective provides a fully comprehensive, lively and engaging introduction to consumer behaviour. The book links consumer behaviour theory with the real-life problems faced by practitioners. The unique five-part micro-to-macro wheel structure also provides a multi-disciplinary approach, including the latest data profiling European consumers. This fourth edition offers a cutting edge overview of the consumer behaviour literature and a substantial restructuring of the book's chapters. This book is ideal for second and third year undergraduate marketing students, undergraduate students taking a consumer behaviour module as part of a business course and postgraduate students on Masters courses in marketing.
Online Consumer Behavior
Language: de
Pages: 64
Authors: Tim Schabsky
Categories: Business & Economics
Type: BOOK - Published: 2010 - Publisher: GRIN Verlag
Studienarbeit aus dem Jahr 2009 im Fachbereich BWL - Marketing, Unternehmenskommunikation, CRM, Marktforschung, Social Media, Note: 1,0, Frankfurt School of Finance & Management, Sprache: Deutsch, Anmerkungen: Diese Seminararbeit verfugt uber 31 ausfuhrliche Quellenangaben zum Thema Online-Konsumentenverhalten., Abstract: Im April 2008 nutzten ca. 42,7 Millionen Deutsche (65,8% der Gesamtbevolkerung) das Internet zumindest gelegentlich (van Eimeren und Frees, 2008, S. 331). Wahrend weit uber 90% der 14 bis 39 jahrigen angab in den letzten vier Wochen das Internet genutzt zu haben, bleibt die Quote der 60 bis 79 jahrigen User mit 25,4% deutlich zuruck ( van Eimeren und Frees, 2008, S. 332). Trotzdem verzeichnet gerade diese Altersgruppe mit einer Zuwachsrate von 11% das grosste Wachstum (van Eimeren und Frees, 2008, S. 332). Aber auch allgemein setzt sich der Trend steigender Internetnutzung in allen Altersklassen fort (van Eimeren und Frees, 2008, S. 333). 54% aller Internetnutzer suchen mindestens einmal wochentlich zielgerichtet nach Angeboten im Netz (van Eimeren und Frees, 2008, S. 332). Das Onlineshopping bleibt mit lediglich 10% deutlich hinter der Teilnahme an Onlineauktionen (15%) und Onlinebanking (33%) zuruck (van Eimeren und Frees, 2008, S. 336). Vor dem Hintergrund der weiterhin steigenden Bedeutung des Internets, mochte diese Seminararbeit einen Uberblick uber moglich Ansatzpunkte
Consumer Behavior, 11E (Sie) With Cd
Language: en
Pages:
Authors: Hawkins
Categories: Business & Economics
Type: BOOK - Published: - Publisher: Tata McGraw-Hill Education
Books about Consumer Behavior, 11E (Sie) With Cd
Selected Aspects of Consumer Behavior
Language: en
Pages: 548
Authors: Hawkins
Categories: Consumers
Type: BOOK - Published: 1977 - Publisher:
Books about Selected Aspects of Consumer Behavior