Marketing Fashion PDF Books

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Exam Prep For Marketing Fashion

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Language: en
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Exam Prep for: Marketing Fashion

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Books about Exam Prep for: Marketing Fashion

Language: en
Pages: 240

Marketing Fashion

Authors: Harriet Posner

Categories: HEALTH & FITNESS

Type: BOOK - Published: 2015 - Publisher:

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Books about Marketing Fashion

Language: en
Pages: 280

Fashion Marketing

Authors: Mike Easey

Categories: Business & Economics

Type: BOOK - Published: 2009-03-16 - Publisher: John Wiley & Sons

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‘Clothing that is not purchased or worn is not fashion’ (to paraphrase Armani) Knowledge of marketing is essential to help ensure success and reduce the risk of failure in fashion. For the designer starting up in business, this book offers a guide to the major decisions that will enable you to fulfil your creative potential and be a financial success: What are the major trends we should be monitoring?; How should we set our prices?; What is the most effective way to get our message across about the new product range?; Which colour-wash will be the most popular with buyers? Marketing is now a firmly established element of most fashion and clothing courses. Fashion Marketing is written to meet students’ requirements and has many features making it essential reading for anyone involved in the fashion and clothing business: · deals with contemporary issues in fashion marketing · up-to-date examples of global good practice · exclusively about fashion marketing · a unique contribution on range planning with a practical blend of sound design sense and commercial realism · a balance of theory and practice, with examples to illustrate key concepts · clear worked numerical examples to ensure that the ideas are

Language: en
Pages: 208

Marketing Fashion Footwear

Authors: Tamsin McLaren, Fiona Armstrong-Gibbs

Categories: Business & Economics

Type: BOOK - Published: 2020-11-05 - Publisher: Bloomsbury Publishing

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Marketing Fashion Footwear addresses the strategic issues surrounding the marketing and distribution of footwear, including brand identity, consumer behavior, production and manufacturing, and the impact of globalization and regional trends. Detailed case studies explore the evolving retail and e-tail landscape while industry perspective interviews focus on the issues faced by designers, brands and retailers. You'll also learn the critical success factors for brand longevity, the scope of marketing communications, and the channels used to reach key opinion leaders and consumers. Beautifully illustrated with examples from some of the world's most influential footwear designers and retailers, this is the ultimate guide to a multi-billion dollar industry. Featured contributors: Margaret Briffa, Briffa Marc Debieux, Cheaney & Sons Jason Fulton, This Memento Marc Goodman, Giancarlo Ricci Simon Jobson, Dr. Martens Tracey Neuls Tricia Salcido, Soft Star Shoes John Saunders, British Footwear Association Joanne Stoker Mary Stuart, mo Brog

Language: en
Pages: 416

Marketing Fashion, Second edition

Authors: Harriet Posner

Categories: Design

Type: BOOK - Published: 2015-08-17 - Publisher: Hachette UK

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Marketing and branding inform many of the strategic and creative decisions involved in fashion design and product development. Marketing is a vital component of the industry and an understanding of its importance and role is essential for those planning a career in fashion. Marketing Fashion, Second Edition is a practical guide to the fundamental principles of marketing and branding, from creating a customer profile to developing a brand identity. The book explains key theoretical concepts and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market. All tools in the modern marketer's kit are discussed, from attending fashion fairs to viral marketing and online strategies. Using examples and case studies drawn from a broad range of fashion, textile, and retail businesses, students are led through the marketing process from initial consumer and market research to the creation of exciting marketing and branding campaigns. The book is designed to appeal to students at degree or foundation level as well as those contemplating a career within the fashion industry.

Language: en
Pages: 528

Marketing Fashion

Authors: Penny Gill, Richard Petrizzi, Patricia Mink Rath

Categories: Business & Economics

Type: BOOK - Published: 2012-05-24 - Publisher: Fairchild Books

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While rooted in traditional marketing principles, successful fashion marketing presents a unique set of opportunities and challenges. Marketing Fashion: A Global Perspective is the first text to engagingly present marketing theories and practices as they specifically relate to apparel, home goods, and other design-driven products. Using a variety of contemporary examples, the text details how fashion marketers develop and apply marketing strategies that meet consumer needs at a profit. Topics covered include: consumer and organizational buying behavior, market research, market segmentation, product planning and positioning, pricing, retailer relationships, and additional classic marketing theories and practices as they relate to design. In addition, Marketing Fashion explores in depth contemporary issues such as technology, social responsibility and ethics, sustainability, and globalization, and considers effective strategies for various economic climates.

Language: en
Pages: 264

Fashion Marketing: Contemporary Issues

Authors: Tony Hines, Margaret Bruce

Categories: Business & Economics

Type: BOOK - Published: 2012-10-12 - Publisher: Routledge

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'Fashion Marketing' is a book of key chapter contributions from renowned academics and practitioners that addresses many of the contemporary issues facing one of the world's largest and most global of industries. With international contributions from the UK, USA and China, 'Fashion Marketing' covers all of the key themes and issues of this area, including: * forecasting * sourcing * supply chain management (demand management) * new product development * design management * logistics * range planning * colour prediction * market testing * e-commerce * strategy Ideal for use on any undergraduate or postgraduate courses in Fashion, Textiles, Apparel and Retailing Management where there is a need to address the topic of fashion marketing, this book will also serve as a useful, informative and authoritative text for senior managers in the fashion marketing industries wanting to gain further understanding of current and future developments within the industry.

Language: en
Pages: 240

Mastering Fashion Marketing

Authors: Tim Jackson, David Shaw

Categories: Business & Economics

Type: BOOK - Published: 2008-12-22 - Publisher: Macmillan International Higher Education

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This is the first book on the subject that combines contemporary marketing theory with analysis of operational marketing practice within the fashion industry. It contains the views of key practitioners and much original case study material from leading fashion organizations to provide unique insights into the reality of fashion marketing.

Language: en
Pages: 460

Digital Marketing Strategies for Fashion and Luxury Brands

Authors: Ozuem, Wilson, Azemi, Yllka

Categories: Business & Economics

Type: BOOK - Published: 2017-10-31 - Publisher: IGI Global

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Online shopping has become increasingly popular due to its availability and ease. As a result, it is important for companies that sell high-end products to maintain the same marketing success as companies selling more affordable brands in order keep up with the market. Digital Marketing Strategies for Fashion and Luxury Brands is an essential reference source for the latest scholarly research on the need for a variety of technologies and new techniques in which companies and brand managers can promote higher-end products. Featuring coverage on a broad range of topics and perspectives such as brand communication, mobile commerce, and multichannel retailing, this publication is ideally designed for managers, academicians, and researchers seeking current material on effectively promoting more expensive merchandise using technology.

Language: de
Pages: 29

Influencer-Marketing. Wie Unternehmen der Modebranche durch Influencer an Reichweite gewinnen

Authors: Jessica Schnaible

Categories: Business & Economics

Type: BOOK - Published: 2020-11-18 - Publisher: GRIN Verlag

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Studienarbeit aus dem Jahr 2020 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1.7, Hochschule für angewandtes Management GmbH, Sprache: Deutsch, Abstract: Inhaltsverzeichnis Abbildungsverzeichnis....................................................................................III 1. Einleitung 1 2. Marketing im Wandel der Zeit 2 2.1 Entwicklungsphasen des Marketings 2 2.2 Entstehung des Online-Marketings und Definition des Influencer-Marketings 4 2.3. Erfolgsfaktoren des Influencer-Marketings 6 3. Influencer-Marketing in der Modebranche 9 3.1 Besonderheiten in der Modebranche 10 3.2 Best Practice-Beispiel Fashion Nova 11 3.3 Best Practice-Beispiel NA-KD Fashion 14 3.4 Best Practice-Beispiel ASOS 17 4. Schlussbetrachtung 20 Literaturverzeichnis 22