Authors: Honey Parker, Blaine Parker
Categories: Business & Economics
Type: BOOK - Published: 2012-08-21 - Publisher: Morgan James Publishing
Two advertising veterans explain the myths about branding—and how even the smallest businesses can benefit by defining themselves to their customers. Branding may be the single most misunderstood concept in marketing. It’s not only for big businesses with big bucks. It’s not about a logo, a color, a font, or